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CEIR's 2017 Attendee Floor Engagement Study

Haven't heard of the 2017 CEIR Attendee Floor Engagement Study yet? It's a helpful series outlining what trade shows are doing to engage attendees on the show floor.

The Center for Exhibition Industry Research (CEIR) released Part Seven of their 2017 Attendee Floor Engagement Study, and this release covers various learning opportunities seen on the exhibition show floor.

If you haven’t heard of the 2017 CEIR Attendee Floor Engagement Study, here’s an explanation, in CEIR’s own words:

“Reports from this landmark study series offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and more importantly, which of these tactics attendees use most – a signal of high engagement. Commentary from exhibitors and organizers is also provided illustrating how key trends are put into action.”

Full Disclosure: Map Your Show isn’t getting paid or anything like that for this blog post. We’re simply members of CEIR, we find it helpful, and think others might benefit from checking out this study.

It does cost money to access this study, though, but only if you’re not members of CEIR. Again, there’s no kickback coming our way for this – but we find our CEIR membership to be more than worth it. They have some awesome data to share with our industry.

So, member or not, you can access part seven – as well as the other parts – of the Attendee Floor Engagement Study here.

A few highlights:

  • Learning activities on the exhibit floor are often a driver of repeat attendance.
  • 85 percent of organizers provide learning opportunities on the show floor.
  • Learn about the availability and performance of 11 learning activities organizers can make available on an exhibition floor in common areas.
  • Learn about the unique differences by exhibitor, industry sector, and other key demographics.

Have examples of attendee engagement you want to share? You know where to find us.

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