4 Built-In Features of the MYS Directory
With a product as robust and jam-packed as our Directory Floor Plan & Search, it can be difficult to show-off every single feature utilized by our ever-growing customer base. Did you know we had these four attributes already available for your use?
Are you constantly looking for ways to market your show to attendees and prospective attendees? Take a step back and consider what data you have at your disposal. Maybe you can segment products or sessions into smaller, enticing pieces of data? Could you even target certain segments of attendees based on this data?
Or maybe your exhibitors will upload engaging content for you to use? Yeah, that’s right; sit back and let them do the work!
Check out the examples below and consider adding them to your event’s website. We recommend featuring these areas in your pre-show promotion and throughout your website. And don’t forget – anyone who creates an agenda planner can save individual products, exhibitors, and more from any of these links.
1. New Product Showcases
This example from PACK EXPO Las Vegas / Healthcare Packaging EXPO 2017 is one where every exhibitor is able to submit a new product – a.k.a. something less than a year old or soon to market – via their Exhibitor Dashboard. These entries may include photos and can even be categorized based on the types of products they are.
2. In-Booth Education
A similar concept to the New Product Showcase above, but this is for any demonstrations your exhibitors might be doing in their booths. Here’s an example from CONEXPO-CON/AGG and IFPE 2017 that lays out the various education sessions happening all over the show floor. This could also work for show specials if exhibitors want to advertise show-only incentives on products and services.
3. First-Time Exhibitor Search
We often hear event organizers asking how to call-out exhibitors at their show who are taking the plunge and exhibiting for the first time. Like this example from PROCESS EXPO, it’s easy to filter these exhibitors into their own group if you have the correct data. Plus, you can use a custom icon that appears next to these companies in other search results they appear in.
4. Brand Search
In the event your exhibitors have brands to feature on your website, you can display those in their digital profile just like this example from LICENSING EXPO 2017. And not only do they appear in each exhibitor’s profile, but this brand data is also factored into keyword searches, and you can even create a separate, cumulative list of brands at your show.
Curious what else you can show off from a data-standpoint? Give us a follow on Twitter, and stay tuned for more updates.