Using a Single-Sign-On to Improve User Experience
Chances are you're using multiple vendors to accomplish the various tasks that come with exhibitors and attendees converging on one city for a few days, and that's ok. Here are tips for how to combine these vendors and systems behind just one login.
If your show is anything like most events we talk to each day, then you have multiple vendors helping organize and produce the intricate details of your event. This means your exhibitors and attendees may have multiple logins to each vendor/system.
And, yes, it can be frustrating for your users to log into different systems to accomplish all the tasks associated with your event. Exhibitors, for example, have to order carpet, catering, advertising, verify their listing information is correct, and more. It’s no fun if they have to remember a different login to accomplish each of those tasks.
Why not try to bring your vendors together through a single-sign-on? In short, a single-sign-on allows users to log in to a system once and then get automatically routed to any other systems, bypassing additional login screens.
Here are things to consider before getting started:
- What is the default system you want users logging into? If you use MYS to collect data from your exhibitors, for example, you may want to use your Exhibitor Dashboard login as the default system – meaning exhibitors will log into that system first and then get passed to your other systems from there.
- What is each user’s unique key? In other words, what’s the username a company or individual uses to log in to each system? Is it their email address? A unique number or code generated by your CRM? Something else? Figure this out for each vendor and take note.
- What is each user’s password? Same concept as above. Are the passwords the same in each system or are they different? Regardless, there are ways to encrypt this information so that it doesn’t get in the hands of the wrong people as your users are getting passed from system to system.
- How do you envision vendors exchanging data? Let’s say a new exhibitor signs up for your show… what happens next? Create an idea of how that information gets from one vendor to the next. Then think about the frequency: do you want this happening in real-time, overnight, etc.
- Be flexible. If you’re collaborating with companies that have been in the trade show and events industry for a while, chances are they’ve set up a single-sign-on integration before. Don’t compromise your overall goals, but give each vendor the chance to voice their thoughts as they often will come from a place of experience.
At the end of the day you’ll need to bring everyone together to discuss your ideas, but the five thoughts above will get you started. And you’ll impress your partners when you come to the table with all this knowledge! Need more help? Find me on Twitter.