What Should You Be Doing?
Keeping a strong relationship with your exhibitors & attendees
Many of us thought the new decade would bring all sorts of curveballs, but I’m certain no one saw this coming. The current COVID-19 pandemic has affected millions across the entire world, and the events industry is no stranger to the adverse effects the illness has had on industries. However, we are all in this together, and there is still work to be done. Here are a few tips on things you can do to keep your relationship with exhibitors and attendees strong.
There are many press conferences and live streamed updates happening every day, and it can be very overwhelming, especially while you are handling the current state of your event. However, the most important thing you can do right now is stay informed. As you know, there is always a looming amount of false information being posted online, so we recommend find a reliable source (think state officials and health organizations) to follow on social media to stay up to date with the current state of your country. This way you can stay in the loop, but don’t have to spend all day glued to the TV.
As simple as it may seem, continuous communication to your exhibitors and attendees is key to keeping everyone calm about your event. Letting your customers know that your show is aware and understanding about the current pandemic shows compassion, and that is one thing everyone can benefit from during these trying times. Even if you do not have an update on the fate of your show, still sending out communication and simple updates can put exhibitors at ease.
Find a Plan B
You have spent countless hours and tons of energy creating an event that is now having to be postponed, or even more unimaginable, canceled. You, like many, are in the same boat and likely thinking what you can do to salvage your event. You do not have the time or resources to throw all of your eggs into a brand-new basket, so try researching options to bring your event to a virtual environment. You can never replace face-to-face interactions, but you can use platforms that reuse data to create a virtual event. Want more information? Check out our virtual event here!
At the end of the day, take a deep breath and know that this is temporary. Before you know it, the doors to shows everywhere will be opening once again and exhibitors and attendees alike will be looking forwarding to getting back on the road to connect with new faces.