Marketing Director
Posted: February 7, 2023
Position Summary:
Map You Show is looking for a full-time Marketing Director who will be responsible for leading the development and execution of the company's overall marketing strategy. They will work closely with the senior leadership team to identify market opportunities and develop a comprehensive marketing plan that effectively communicates the company's value proposition and drives growth.
Company Summary:
Map Your Show is revolutionizing the tradeshow and conference management industry. Our suite of cutting-edge technology solutions has caught the eye of some of America's most renowned events and tradeshows powering their tradeshow management, marketing, data visualizations, revenue growth strategies, and more!
Revolutionizing how some of the biggest tradeshows and events are run, our product suite connects all stages of a large-scale event's lifecycle - from overseeing operations to harnessing data visualizations for invaluable insights - making us an unbeatable choice for industry giants such as SEMA, CES, IMTS, and Informa. With our impressive suite of services that streamlines every aspect of a large-scale event life cycle process—the future looks bright for Map Your Show!
Map Your Show has progressed from an independently-owned Ohio business to one of the industry's leading entities, powered by private equity strategic partnership. Our success is anchored in our dedicated team and investors who have recognized our potential for growth - opening up rapid advancements that will not only benefit Map Your Show but all those involved along this incredible journey. We're taking MYS to even greater heights with strategic opportunities that make a difference - not only for our business but also those who have been instrumental in driving us this far.
Job Duties:
- Develop and implement a comprehensive marketing strategy that aligns with the company's overall business objectives
- Research and analyze market trends, customer needs, and competitive landscape to inform marketing initiatives
- Collaborate with the product development team to ensure that new products and features are effectively positioned and communicated to the market
- Manage the marketing budget and ensure that all initiatives are cost-effective
- Develop and maintain relationships with key partners and industry influencers
- Create and execute a content marketing strategy that effectively communicates the company's value proposition and thought leadership
- Oversee the development and execution of campaigns across all channels including digital, social media, email, and events
- Ensure that all marketing efforts are aligned with the company's brand guidelines and messaging
- Create and analyze performance metrics to measure the effectiveness of marketing initiatives
- Lead and mentor the marketing team, providing guidance and support to ensure they meet their goals
- Represent the company at industry events and conferences, and build relationships with key partners and influencers
- Work closely with the sales team to ensure that marketing efforts are aligned with sales goals and objectives
- Develop and implement growth strategies to increase customer acquisition, retention, and expansion
To Be Successful You Will Bring:
- A minimum of 8 years of experience in a marketing leadership role, preferably in the technology industry
- Knowledge of CRM and Marketing Automation Platform, Hubspot experience preferred
- Bachelor's degree in marketing, business, or a related field
- Strong understanding of digital marketing, including SEO, PPC, and social media
- Experience in creating and executing successful marketing campaigns
- Excellent communication and leadership skills
- Strong analytical and project management skills
- Proven history of developing and executing successful marketing campaigns and go-to-market strategies
- Ability to translate and synthesize key deliverables to Sr. Executives and board-level stakeholders
- Experience in B2B marketing is necessary
- Creative analytical person and the ability to adapt to changing business needs and requirements
- Comfortable with a fast-paced startup culture
Culturally Speaking:
- MYS is located in the heart of Newtown Ohio, which is a little-known gem — right across the street from a beautiful park with miles of walking and biking trails, and just around the corner from a craft brewery, sand volleyball and kayaking on the little Miami.
- We encourage work-life balance and value a self-starter and do not micro-manage.
- The most important quality we look for in employees is work ethic. If we hire smart people that work hard other qualifications can be trained. As a result, you will be working in an environment with dedicated people who are good at what they do.
- We don't take ourselves too seriously. We work hard, but there's always laughter in the hallways and a celebration on the calendar.
- We aren't widely known on career sites because we have fantastic retention. We foster an environment where people hang on to their jobs because they love them. This is a place you can build a career.
Benefits:
We invite you to be a part of company that is always innovating while enjoying:
- Competitive Salary
- 401K
- Health, Dental, Vision, Life, and Disability Insurance Offerings
- Paid Time Off
- Sustainable work-life balance
- Friendly and casual work environment
Details:
- Job type: Full Time
- Location: Cincinnati, Ohio
- Industry: Event & Conference Management Software
- Experience Level: Entry-Mid Level
- Company Size: 50-200 employees
- Role: Marketing Director
- Company Type: Private
To Apply:
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