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Improve Financial Performance with MYS Insights

MYS Insights uses data science and behavioral metrics to analyze information from previous show cycles, helping you predict revenue, mitigate risks, and make strategic decisions. 

Evaluate critical performance metrics to get the full picture of how your show is performing.

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MYS Insights to help organizers predict show revenue and identify at-risk exhibitors

Trusted By The World's Leading Event Organizers

Pacing

Pacing gives you a comprehensive snapshot of your show’s financial and exhibitor performance relative to prior shows and internal targets.

 

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MYS Insights Pacing

Volume & Financial

Tracks pacing across key metrics using your shows sales data. This includes exhibitors, square feet (or meters), booth sales, remaining inventory, MYS package sales, other sales, and total revenue.
Volume & Financial

Engagement

Engagement tracks attendee and planner activity on your show's digital platform, giving you a show-over-show view of how attendees are interacting with exhibitors, sessions, and content leading up to your event.
Engagement

Pacing Analysis

An AI readout provides a summary of overall pacing vs prior shows against market conditions including, a pacing assessment on sales/bookings, a macro backdrop on broader economic or market conditions, forward-looking risks that could impact future pacing, and action items based on the pacing and risk analysis.
Pacing Analysis

Retention  

Retention provides a focused look at exhibitor renewal health.

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MYS Insights Retention

Retention Assessment

An AI-generated summary analyzes the current retention picture, highlights notable risks, and surfaces actionable recommendations for your sales team.
Retention Assessment

Exhibitor Composition by Cohort

Shows all exhibitors classified into five loyalty cohorts, veteran, converted, single-cycle skipper, win-back, and true new/net new.
Exhibitor Composition by Cohort

Renewal Status

See where your renewals stand at any point in the booking cycle and how much space you still need to match your prior show.
Renewal Status

Floor Health

Breaks down where your floor growth is actually coming from. See how booth activity such as upgrades, downgrades, new signings, and first-timers, is adding up across the current cycle.
Floor Health

Sq Ft Position by Cohort

Breaks down how each exhibitor cohort is contributing to your floor. A ranking indicator shows how each group is tracking relative to expectations.
Sq Ft Position by Cohort

Retention by Industry

Shows renewal rates across your exhibitor base, broken down by industry and ranked from highest to lowest. 
Retention by Industry

Key Signals

Surfaces positive and negative trends emerging from the current booking cycle, quantifying the impact of downgrades and highlighting expanding or increasing engagement.
Key Signals

Retention Analysis

A detailed AI-powered narrative organized into what's working (renewal rates, upgrade activity, engagement patterns), what's not (areas needing targeted intervention), and do this (prioritized action items).
Retention Analysis

Risk

Risk shows the most common reasons exhibitors are being flagged for renewal risk across your show. It equips your sales team with the intelligence needed to intervene early and reduce churn.

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MYS Insights Risk

Risk Summary

Displays the count of high risk, medium risk, and low risk exhibitors. Each risk category is presented as a percentage of the total exhibitor base.

Risk Summary

Top Risk Reasons

Shows the most common reasons exhibitors are being flagged for renewal risk across your show.

Top Risk Reasons

At Risk Exhibitors

Surfaces exhibitors who may be at risk of not renewing based on how they're engaging, or not engaging, with your platform and event. 

At Risk Exhibitors

Upsell

Upsell identifies exhibitors with the greatest potential to expand their investment at the show. Behavioral signals and historical data, helps score and categorize each exhibitor by upsell potential and model confidence level.

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MYS Insights Upsell

Upsell Potential Summary

Displays the total count of exhibitors in each potential tier, i.e., high upsell potential and medium upsell potential. Each exhibitor count is further broken down by high and medium model confidence level.
Upsell Potential Summary

Score Reasons

Breaks down the signals behind upsell scores across your exhibitor base. This includes behavioral and historical factors that indicate potential opportunities for increased investment in your event.
Score Reasons

All Upsell Opportunities

A sortable, searchable list of every exhibitor identified as an upsell opportunity, showing their upsell category, confidence level, and the signals behind the score.

 

All Upsell Opportunities

Ask Insights

Ask Insights, an AI-powered tool, helps you interpret your data, surface key takeaways, and answer questions about your show's performance directly within the Insights experience. 

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MYS Insights Ask
"I have worked with MYS for 10 years and I appreciate how they always work to meet our needs, more recently with MYS Insights, Sales Accelerator and all the other wonderful things they're working on."
Nina M.

Senior Director, Renewables and Environment

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