Improve Financial Performance with MYS Insights
MYS Insights uses data science and behavioral metrics to analyze information from previous show cycles, helping you predict revenue, mitigate risks, and make strategic decisions.
Evaluate critical performance metrics to get the full picture of how your show is performing.
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Exhibitor Risk Analysis
The Exhibitor Risk Analysis uses on-platform exhibitor behavioral data to identify exhibitors at risk of not renewing. This report categorizes each exhibitor, indicating their level of renewal risk.
Benchmarking
See how your event performance compares to a cohort of shows with a similar exhibitor count and pinpoint areas for growth.
Predictive Financial Pacing
Using machine learning models and external market indices, MYS Insights forecasts the financial outcomes of your event with a high degree of accuracy.
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Measures the rate at which booth space is sold compared to previous shows. It can help identify if your exhibitors are booking larger booth spaces or indicate upsell opportunities.
Indicates the average cost of booth space per square foot. This metric can help your show team evaluate competitiveness and optimize pricing strategies.
Track how much square footage you have available versus how much has been sold. This allows you to determine if your show is on track or needs adjustments to meet sales targets as well as optimize the floor plan.
Tracks the number of exhibitors committed to your event at any given point in the show cycle. This metric allows you to compare current exhibitor counts to previous cycles and industry benchmarks.
Analyzes the percentage of exhibitors returning from one show cycle to the next, providing insights into exhibitor churn. This lets you evaluate progress toward retention rate goals and reveals improvements to retention strategy.
Monthly Product Pulse: July 2025
Monthly Product Pulse: July 2025
July 25, 2025
3
min read
5 Booth Sales Mistakes Even Seasoned Event Management Teams Make
5 Booth Sales Mistakes Even Seasoned Event Management Teams Make
July 18, 2025
6
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Monthly Product Pulse: June 2025
Monthly Product Pulse: June 2025
July 2, 2025
3
min read
