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Improve Financial Performance with MYS Insights

MYS Insights uses data science and behavioral metrics to analyze information from previous show cycles, helping you predict revenue, mitigate risks, and make strategic decisions. 

Evaluate critical performance metrics to get the full picture of how your show is performing.

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MYS Insights to help organizers predict show revenue and identify at-risk exhibitors

Trusted By The World's Leading Event Organizers

Exhibitor Risk Analysis

The Exhibitor Risk Analysis uses on-platform exhibitor behavioral data to identify exhibitors at risk of not renewing. This report categorizes each exhibitor, indicating their level of renewal risk.  

 

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MYS Insights - risk chart

Exhibitor Retention

Analyzes the percentage of exhibitors returning from one show cycle to the next, providing insights into exhibitor churn. This lets you evaluate progress toward retention rate goals and reveals improvements to retention strategy.
Exhibitor Retention

Booth Renewal Progress  

Compare booths sales from the previous show to the current one, by tracking changes in net square units (upgrades, downgrades, or no change).  

 

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MYS Insights - square unit pacing

Square Footage Pacing

Measures the rate at which booth space is sold compared to previous shows. It can help identify if your exhibitors are booking larger booth spaces or indicate upsell opportunities. 
Square Footage Pacing

Wall Bound Alert

Track how much square footage you have available versus how much has been sold. This allows you to determine if your show is on track or needs adjustments to meet sales targets as well as optimize the floor plan.
Wall Bound Alert

Benchmarking

See how your event performance compares to a cohort of shows with a similar exhibitor count and pinpoint areas for growth. 

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Financial Pacing

Exhibitor Pacing

Tracks the number of exhibitors committed to your event at any given point in the show cycle. This metric allows you to compare current exhibitor counts to previous cycles and industry benchmarks.

Exhibitor Pacing

Predictive Financial Pacing 

Using machine learning models and external market indices, MYS Insights forecasts the financial outcomes of your event with a high degree of accuracy. 

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Predictive Financial Pacing

Price Per Square Foot

Indicates the average cost of booth space per square foot. This metric can help your show team evaluate competitiveness and optimize pricing strategies. 
Price Per Square Foot
"I have worked with MYS for 10 years and I appreciate how they always work to meet our needs, more recently with MYS Insights, Sales Accelerator and all the other wonderful things they're working on."
Nina M.

Senior Director, Renewables and Environment

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